11 Kasım 2012 Pazar

How conversational are Twitter's power users in the social media space?

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Stefano alerted me to a Twitter screenshot that suggests that a Twitter homepage redesign is coming. An interesting element of this redesign would include showing what percentage of the user's recent tweets were replies to other users. I've always been interested in how people use Twitter, especially as a conversation platform.

So Stefano's screenshot got me to wondering how some of Twitter's 'power' users are using Twitter, and what percentage of their tweets are replies. So I went to TweetStats, and pulled up the stats for a few dozen of Twitter's power users, and found the following. First you'll see their Twitter name (with link to their TweetStats), and then the percentage of their tweets that include a '@'. Now it should be noted that if a user leaves a tweet like "@bethharte just wrote this great post on SM ROI - http://www.link.com", that would still be factored in the percentage, even though it obviously is someone mentioning Beth in a link, not replying to her. Still, the percentages give you a good idea of which power users and 'influentials' in the social media space are using Twitter as a conversational tool, and which aren't:

  1. ComcastCares - 95.34%
  2. AmberCadabra - 83.01%
  3. LizStrauss - 82.21%
  4. BethHarte - 78.04%
  5. JeffPulver - 74.94%
  6. KrisColvin - 72.84%
  7. MackCollier - 72.27%
  8. TheBrandBuilder - 71.96%
  9. JSPepper - 71.07%
  10. ShannonPaul - 69.79%
  11. GeekMommy - 69.32%
  12. MariSmith - 69.26%
  13. ConnieReece - 69.01%
  14. MediaPhyter - 67.87%
  15. MarketingProfs - 67.67%
  16. ConversationAge - 67.52%
  17. Armano - 64.09%
  18. ChrisBrogan - 61.2%
  19. ShelIsrael - 59.96%
  20. BeckyMcCray - 59.18%
  21. GaryVee - 58.28%
  22. MarshaCollier - 55.51%
  23. ServantofChaos - 54.81%
  24. CSPenn - 49.15%
  25. Loic - 48.17%
  26. Scobleizer - 47.67%
  27. JasonFalls - 46.51%
  28. PRSarahEvans - 45.55%
  29. ProBlogger - 44.85%
  30. CopyBlogger - 44.03%
  31. MissRogue - 40.24%
  32. GapingVoid - 39.93%
  33. GuyKawasaki - 29.04%
  34. BrianSolis - 28.48%
  35. Pistachio - 28.16%
  36. JOwyang - 26.09%
  37. SteveRubel - 25.05%
  38. MitchJoel - 17.4%
  39. SkyDiver - 11.99%
  40. Mashable - 3.77%

Now there are obviously a few caveats here. Some users, like Comcastcares and AmberCadabra, are using Twitter to provide customer service support as part of their jobs. So that partly accounts for their high reply percentages. On the flipside, some users like Mashable are using Twitter to mostly promote their own stories, so they have few replies. What I think would be interesting would be to see for each user what percentage of their tweets are promoting themselves, and what percentage are promoting someone else.

Still, I think it's an interesting list, take from it what you will ;)

PS: You can check your own Twitter stats by going here - http://www.tweetstats.com

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